Members Mobile started with a new concept: what if credit unions could offer their members wireless service?
For credit unions, it could create a new way to deepen member relationships and stay relevant with younger audiences. For consumers, it could offer a more transparent, rewarding alternative to traditional wireless providers.
Credit unions needed new ways to build stronger relationships with the next generation of members. At the same time, smartphones had become central to how people manage their financial lives. That created an opportunity to turn wireless from a utility into a new kind of member benefit.
Credit unions needed a compelling reason to offer it. Consumers needed a compelling reason to switch.
Members Mobile was introducing an unfamiliar business model. The challenge was to make the idea feel intuitive and valuable on both sides: a compelling growth and engagement platform for credit unions, and a wireless experience members could trust and choose.
Creature helped shape Members Mobile from the business idea outward: defining the proposition, product experience, brand, messaging, website, and mobile app. Every element had to make the same new idea feel clear, credible, and worth choosing.
Members Mobile needed to strike a careful balance. It had to challenge the wireless industry while reflecting the transparency, warmth, and community-first values that define credit unions.
We built a personality bold enough to challenge the status quo, yet approachable enough to earn the confidence of members. Member's Mobile is an advocate—a carrier that truly has your back.
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Creature translated the concept into a complete product, brand, and go-to-market ecosystem.
We designed the mobile app and digital experience, built the brand and messaging system, created the sales story and materials needed to win credit union partners, developed the packaging and onboarding experience, and launched the consumer-facing go-to-market campaign.
The result was a market-ready business with the tools to win partners, attract customers, and deliver a cohesive experience from first pitch through product use.
- Luis Jimenez-Tunon
Members Mobile Co-founder & CEO
Former CEO Vodafone
