Members Mobile

The new mobile service built for credit unions.

Credit unions have long struggled to compete with the scale and convenience of national banks and fintech challengers. Meanwhile, wireless providers had become synonymous with hidden fees, rising prices, and poor customer experiences.
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Members Mobile saw an opportunity to bring these two worlds together. They envisioned a mobile service built exclusively for credit union members that turned the smartphone into a powerful engagement platform for credit unions and a more rewarding, transparent wireless experience for consumers.
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Creature partnered with the founding team from the ground up to define the strategy, build the product and offering, and create the brand experience that would bring this entirely new category to market.

Campaign Creative

Experience Design

Product Definition

Video & Animation

Visual Identity

Web Design & Build

A wireless service for credit union members.

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At first glance, wireless service and credit unions seem to have little in common. But looking deeper, that wasn’t the case.

Credit unions were facing a growing challenge. Their memberships were aging, younger consumers were increasingly choosing banks and fintechs, and they needed new ways to build lasting relationships with the next generation of members.

At the same time, the smartphone was one of the most important products in people's lives. It's the device they carry everywhere, interact with hundreds of times a day, and increasingly use to manage their financial lives—from checking balances and paying bills to budgeting, shopping, and transferring money.

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‍That presented a powerful opportunity.

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If the smartphone had become the primary interface for people's financial lives, it could also become the primary interface for their relationship with their credit union.

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DEFINING MOMENT

People rarely switch mobile carriers. Trust is earned over years, and most consumers believe changing providers simply isn't worth the hassle.

Members Mobile was introducing an entirely new model. Our challenge was to explain why wireless service and credit unions belonged together, build credibility around an unfamiliar offering, and create a brand experience that made switching feel like the obvious choice.

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OUR APPROACH

From strategy and messaging to visual identity, website, and mobile app, Creature developed a complete brand ecosystem that translated this new business model into an intuitive customer experience.

Every touchpoint was designed to make an unfamiliar concept feel approachable. Creature developed the strategic foundation that transformed a bold idea into a brand people could immediately relate to and trust.

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The Mobile Carrier That Has Your Back

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Members Mobile needed to strike a careful balance. It had to challenge an industry built on hidden fees, confusing contracts, and broken trust while reflecting the transparency, warmth, and community-first values that define credit unions.

We built a personality that stood apart from both worlds. Bold enough to challenge the status quo, yet approachable enough to earn the confidence of members. Confident without being combative, transparent without being transactional, and always focused on helping people build greater financial confidence.

The result is a brand that doesn't feel like another telecom company. It feels like an advocate—a carrier that truly has your back.