Kouper Health

Fixing one of healthcare's biggest challenges

Hospitals face $26–41 billion in annual costs from readmissions, with approximately $17 billion considered preventable—largely due to gaps in post-discharge care. Patients are often discharged without consistent guidance, providers struggle with limited visibility, and crucial follow-ups frequently fall through. Kouper bridges this high-cost, high-risk transition-of-care gap with a platform that empowers care teams, improves outcomes, and enhances network coordination and integrity.

Strategy

Visual Identity

Web Design & Build

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With a bold mission to transform post-discharge care coordination, Kouper needed a refreshed brand strategy and digital presence that communicated its unique value to hospital systems and partners.   The brand had to do more than stand out—it had to stand for something: trust, transformation, and a better way forward.

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We partnered with Kouper to reposition the brand as the go-to partner for health systems looking to provide seamless care coordination and achieve better outcomes. Through in-depth research, stakeholder interviews, and strategic workshops, we developed a comprehensive brand strategy, refreshed identity system, and scalable web presence that embodies Kouper’s core value: guiding patients and systems through the most critical moments of care.

Connecting patients to recovery and beyond

To support Kouper’s next phase of growth, we crafted brand strategy and messaging rooted in its purpose. We refreshed the mission, vision, and personality, then translated them into a cohesive visual identity—spanning logo, typography, color, iconography, and illustration—that reflects Kouper’s core traits: empathetic, insightful, dependable, and outcomes-driven.We delivered brand guidelines, corporate templates, and a scalable new website—tools that helped position Kouper for growth, attract key customers, and ultimately support a successful $10M raise.

The Creature team delivers an exceptional work product while also being a pleasure to work with. Their ability to rapidly internalize our core business needs enabled them to create designs that were both visually compelling and strategically aligned with our goals. We thoroughly enjoyed the collaboration.

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HEAD OF STRATEGY AND OPERATIONS | AAKAR KHANNA

Kouper Health

Fixing one of healthcare's biggest challenges

Strategy

Visual Identity

Web Design & Build

Connecting patients to recovery and beyond

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