Matt Berberian, President & Co-Founder at Creature

Matt has 25+ years experience leading creative teams inside Fortune 50s, early stage companies, and now Creature.

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Creature was the partner that makes things to help transform a business.

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Our clients came to us in their defining moments and asked us to make a new brand, website or product. 

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But now, we’re being asked much bigger, more urgent, and higher-stakes questions:

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• Where should we grow next?
• How do we create new value in a changing market?
• What needs to change—and what should we actually do or build?

Over the last several years, Creature has quietly grown from a team hired primarily to make things into a strategic creative partner that defines what should be made in the first place.

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So, we’ve evolved our value proposition to better reflect the work we do:

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We help companies find and make their future.

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What "Find and Make" Actually Means

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We see it as two connected disciplines:

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1. Finding the Future

Finding the future requires stepping back, identifying untapped opportunities, and having the courage to declare where you want to go next.

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Finding is about asking the hard questions:

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• Where is our next source of growth?
• What unmet pain points should we solve?
• What new audiences, products, or experiences should we pursue?
• What story will move customers, employees, investors, or partners to act?

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Finding defines the ambition - it’s a process AI can’t displace—built on high-caliber judgment, deep experience, and absolute discretion in high-stakes moments.

2. Making the Future

"Making" is where strategy meets the craft—taking bold, decisive steps to turn that vision into reality, products, and business outcomes.

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Making is about turning ambition into action: 

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• Building and launching what’s next.
• Repositioning brands for new eras of growth.
• Turning raw customer insights into tangible business value.
• Designing experiences that build long-term trust and loyalty.
• Equipping internal teams to sell, communicate, and deliver effectively.

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Finding sets the direction. Making builds the engine to get you there.

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The result? The work is deeply connected to real-world growth.

Defining Moments Need Defining Relationships

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The challenges our clients bring us have shifted. 

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Increasingly, clients bring us into the room before there’s even a public strategy to react to—launching a new venture, spinning off a business, or navigating a massive pivot.

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Our work has moved beyond point solutions. Clients are buying who we are and how we think. They’re seeking our experience on both sides of the table, as creators inside a top-tier agency and former leaders inside Fortune 50 companies. 

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They’re choosing partners who roll up their sleeves, focus on the goals, and become the team you actually want to grab a beer (or Halal food truck) with after the hard work is done.

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Walking the Talk

Earlier this year, we looked in the mirror and realized our old positioning no longer reflected the company we had become.

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So we did what we ask our clients ask us to do every day:

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We stepped back. We got clear about our ambition. And we started building toward it.

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We found our future—and we’re making it. 

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Now, let's find and make yours.

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Reach out to matt@creaturestudio.com to say hello and talk about turning your ambition into reality.