Through data and human insight, we create compelling brand experiences for iconic companies and ambitious founders.

Our startup heritage means we've got innovation embedded in our DNA.

We balance speed with quality, prioritizing real world results over perfection. Our agile tools and practices transform the companies we work with.

Designing brand experiences
with immediate impact
and long-term equity.

(You don't have to choose between the two!)

We know what it takes to move employee culture and to deliver stand out creative at scale.

Our team has led brand and experience evolutions as both company leadership and as an agency for some of the most iconic (and soon to be iconic) companies.

Let's get started on yours.

BRAND

Strategy

Visual Identity

Naming

Management

Repositioning

M&A / Spinoffs

XD

Experience Design

User Research

Product Definition

Rapid Prototyping

Engineering Strategy

Web Design & Build

MARKETING

Market Testing

General Creative

Content Strategy

Sales enablement

Strategic Support

Go-to-market Plans

OUR TEAM

We are thinkers and builders.
Thoughtful yet decisive.
Scrappy yet refined.
Serious yet we don’t take ourselves too seriously.

Head of Creature Studio

Head of Product Design

Head of Client Services

Executive Creative Director

Marketing Manager

Graphic Designer

Graphic Designer

Margaret Strickland

Margaret Strickland

Head of Brand & Marketing

Natalia Verenitch

Natalia Verenitch

Tiana Walden-Jarrett

Tiana Walden-Jarrett

Associate General Counsel

25MADISON ADVISORS

CEO, Board Member, Founder, 25madison

Matt Fremont-Smith

Matt Fremont-Smith

President, Board Member, Founder, 25madison

Chief Partnership Officer, Board Member, Founder, 25madison

COO, General Counsel, 25madison

Member of Board of Directors, Founder, 25madison

Let's create what's next.

It's your defining moment to live, grow, evolve, and transcend.

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