Turning healthcare disruption into client solutions.

The cohort is the strategy.

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Assemble the wrong six companies and you have a vendor showcase. Assemble the right ones and the cohort itself makes an argument.

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Creature helps curate each lab so the participants add up to a whole category rather than a sample of it: diagnostics, condition-specific virtual care, financial access, prescription and payment plumbing, engagement and navigation. Individually, each one is a point solution competing for a line item. Together, they’re a working model of what an employer health benefit would look like if someone rebuilt it from scratch.

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The differing perspective illuminate the gaps, and those gaps are where the novel solutions are hiding.

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Keeping the hard work fun.

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Each Labs session is unique by design.  Based on Aon’s strategic goals and the insights gleaned from interviews with participants, the session itself is a blend of preparation and improvisation.

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We never know what the outcome of a lab will be, but we carefully craft the personas we’ll be designing for, develop the right ideation prompts and templates, then add a little fun and levity. This creates an environment where an honest exchange of new ideas can flourish.

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Built for the following Tuesday.

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Every lab produces artifacts made to be used: positioning language, client-ready POVs, designs, and prototypes plus a clear connection between which solution answers which client problem.

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The best moment in a lab is never the whiteboard. It's an account executive two weeks later, sending a client with a note with a solution to their problems.

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