Creature continually explores ways AI can be integrated into our work processes, with the goals of improving quality, consistency, creativity, and output. We believe AI does not replace human ingenuity - our view is quite the opposite. AI will make all of us become better listeners, better researchers, better marketers, better creators, better innovators, and better partners to our clients.
Our Approach to AI Integration
- Purposeful Application: AI is utilized to enhance efficiency, explore novel concepts, and deliver superior quality, resulting in more effective work products for our clients.
- Human Oversight: We are the orchestrators of AI. We view AI platforms as one of many tools at our disposal. Every output is the result of our rigorous strategic and creative direction and review.
- Ethical Considerations: We uphold the privacy of our clients and our team. Proprietary data is never shared with or used to train models. We actively mitigate biases often present in AI.
- Early Adoption: Our affiliation with 25madison provides early access to these powerful tools. However, this access does not justify a "move fast and break things" approach with our clients. Every new AI tool undergoes extensive testing prior to implementation.
Areas Where AI May Be Utilized
- Project Management: Includes summarizing meeting notes (with consent for recordings), identifying top-priority tasks and status, ensuring consistent delivery, and improving communications.
- Content Augmentation: Assisting with initial drafts of copy and outlines, and generating variations that align with brand voice, compliance, and legal guidelines.
- Image and Video Generation: Producing brand-specific photography when photo libraries are unavailable, cost-prohibitive, or when creative direction of imagery isn’t feasible through traditional photographic means. We support and uphold content creators and their intellectual property.
- Research & Analysis: Understanding audience preferences and market trends to inform creative decisions, summarizing notes and meetings, and performing other primary research.
- Concepting: Articulating ideas, processes, or systems through low-fidelity mockups.
Client Benefits
- Enhanced Creativity: Access to a broader spectrum of ideas and executions.
- Optimized Outcomes: Reduced timelines and minimized error risk.
- Improved Quality: More effective and impactful creative solutions.
Transparency and Communication
- Creature adheres to all privacy and client service agreements.
- Clients are encouraged to reach out to discuss AI usage and to help refine these guidelines.
- Creature will not record conversations without explicit consent.
