Tidal Partners was founded by veteran bankers David Handler and David Neequaye to create a different kind of strategic M&A advisory — one built to help major companies navigate disruption, complexity, and high-stakes decisions.
Creature partnered with the founders before launch to create the strategy, name, identity, and market presence for the new firm.
Tidal was starting from scratch in an industry dominated by longstanding institutions. The founders had the experience, relationships, and expertise; the new firm needed a brand that could immediately carry the same weight.
We created Tidal from the ground up — defining the positioning, name, visual identity, website, and launch materials around the firm’s ability to bring creative thinking to complex strategic challenges.
The Tidal Partners brand was designed to feel established from day one while giving Tidal a distinctive point of view in a highly traditional category.
Since launching in 2022, Tidal has become an advisor to major companies navigating consequential transactions and strategic decisions, including some of the largest M&A activity in the technology sector.
- David Handler, Partner and Co-Founder of Tidal Partners
Chairman, PENN Entertainment
Former Partner, Centerview
