Sentient Jet invented the private jet card and helped define an entirely new category of travel. But after more than 25 years in market, the challenge was no longer introducing the product. It was making the brand feel relevant again.
During the pandemic, Sentient Jet had grown exponentially due to high demand for a safe, healthy, and convenient way to travel. The company pulled back on advertising because they didn’t need additional demand, but over the following years, the brand buzz and recognition began to fade.
The Sentient Jet 25th anniversary was the perfect reason to re-enter the market in a big way with a powerful brand anthem campaign, telling the unique stories of Sentient Jet Card Owners that the private jet company has enabled for over two decades.
When we began to think about the Sentient Jet history and story, it became clear that our story is really about the stories we’ve enabled for our Card Owners.
Whether they’re spending precious time with family or showing up to seal the deal, getting together with the people that count, or getting to the place they long to be. The story that Sentient Jet Card Owners make is more important than how they get there. Particularly when getting there is made easy.
So our campaign tells the unique stories of Card Owners.
Their story. Their way.
From closing deals and being home in time for dinner, to bringing the whole family to the big game, the Sentient Jet campaign tells the stories of the moments that matter most.
We built the idea into a go-to-market platform designed to reintroduce Sentient Jet across the customer journey through a flexible storytelling system that continues to evolve across audiences, channels, and moments.
