Commercializing a redefined value proposition.

Influence the Influential.

We started with Captivate’s existing advertisers.

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They already understood the value of reaching influential people in captive workplace environments. What many did not realize was that Captivate could now reach those same audiences across more of their day — including at home.

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That revealed the opportunity: Captivate was no longer simply selling access to a place. It was offering advertisers more ways to influence the influential.

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Proving the story in market.

We set out to ensure Captivate’s new strategy truly resonated with its audience.

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Through interviews, research, and real-world ad testing, we identified key audiences, messaging, and campaigns that compelled action. Those insights became the foundation for a new commercial story.

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Equipping the sales team to win.

We rebuilt the sales narrative and pitch materials around the validated proposition, then introduced and trained the sales organization on the new story at Captivate’s annual off-site.

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The result: a customer-informed, market-tested value proposition and a sales team equipped to put it to work.

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