Vivrelle had built an impressive luxury membership business, fueled largely by word of mouth and passionate members.
The identity no longer reflected the elevated world Vivrelle had created, and the team needed a more sophisticated, flexible system that could scale across marketing, digital, and product.
Vivrelle was no longer an emerging startup. Its Manhattan showroom offered members access to thousands of coveted designer pieces, personal styling, and exclusive experiences.
The opportunity was to bring that same sense of access to every expression of the brand.
The idea was simple: Have it all.
We created an elevated identity, voice, and visual system designed to capture the energy of the Vivrelle experience while giving the internal team the tools to deliver.
Behind two large, gold double doors in Manhattan wait thousands of crave-worthy luxury handbags and jewelry lining the walls and stocking the drawers of the Vivrelle showroom.
Members grab complimentary drinks at the pink velvet bar before working with a personal stylist.
We set out to build a brand that captures the essence of the showroom, an identity that conveys endless opportunities for self expression, and an experience where members can have it all.
With the new brand, Vivrelle members and influencers will be even more proud to let their friends and followers in on their secret. And the luxe identity shows investors that the company is equipped for scale.
Creature helped close the gap between the strength of Vivrelle’s business and the way the brand showed up in market.
The evolved identity elevated the member experience, gave internal teams greater creative flexibility, and helped position Vivrelle for its next chapter of growth.
