Vivrelle had grown into an impressive business built mostly through word-of-mouth by zealous members, yet their brand identity wasn’t living up to the luxury product they’d become known for.
The company was at an inflection point, ready to scale but held back by a limiting identity.
In partnership with the Vivrelle team, we developed a comprehensive brand identity, brand language and toolkit that embodies the luxury lifestyle they enable for their members, while equipping the Vivrelle marketing team with the templates and assets to deliver consistent creative, at scale.
Vivrelle had grown into an impressive business built mostly through word-of-mouth by zealous members, yet their brand identity wasn’t living up to the luxury product they’d become known for.
The company was at an inflection point, ready to scale but held back by a limiting identity.
In partnership with the Vivrelle team, we developed a comprehensive brand identity, brand language and toolkit that embodies the luxury lifestyle they enable for their members, while equipping the Vivrelle marketing team with the templates and assets to deliver consistent creative, at scale.
Behind two large, gold double doors in Midtown Manhattan wait thousands of crave-worthy luxury handbags and jewelry lining the walls and stocking the drawers of the Vivrelle showroom.
Members grab complimentary drinks at the pink velvet bar before working with personal stylists to pick out what they’d like to borrow for the month. We set out to build a brand that captures the essence of the NYC showroom, an identity that conveys endless opportunities for self expression, and an experience where members can have it all.
Behind two large, gold double doors in Midtown Manhattan wait thousands of crave-worthy luxury handbags and jewelry lining the walls and stocking the drawers of the Vivrelle showroom.
Members grab complimentary drinks at the pink velvet bar before working with personal stylists to pick out what they’d like to borrow for the month. We set out to build a brand that captures the essence of the NYC showroom, an identity that conveys endless opportunities for self expression, and an experience where members can have it all.
While the Vivrelle team was working to re-platform their member app, we jumped in to bring the identity to life on the Vivrelle website, building a UX/UI toolkit along the way to apply to the front end of the app interface.
While the Vivrelle team was working to re-platform their member app, we jumped in to bring the identity to life on the Vivrelle website, building a UX/UI toolkit along the way to apply to the front end of the app interface.
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