Reach new heights

Founder Lizzy Kidder faced challenges when her child experienced developmental delays, and she had difficulties accessing appropriate care. When she dug deeper, she discovered she was not alone in this struggle. Actually, 20% of children ages 3 and under (~2.5 million children) are eligible for developmental services, yet only 3.7% of those children are receiving those services today. Ladder Health set out to change these statistics.

We needed to build a brand as inspiring as their mission, one that would capture then attention of parents, caregivers and children across the nation.

Every child’s developmental journey is unique.
Just like they are.

When it came to the brand, the real challenge was finding the perfect balance between kid-friendliness and clinical rigor. We couldn't have just a fun brand for kids; it needed to also represent the clinical expertise and input from Boston Children’s Hospital, ensuring it was held in high regard and trusted.

We named it Ladder Health to signify building a child’s future and reaching new heights. This concept is reflected in the brand through playful shapes building upon one another, happy children, and warm, inviting colors. The accessible design encourages families to both trust and use the product.

Ready, set, grow!