Harbor

Harbor is an integrated online and offline system of readiness. Readiness for what? All of life's disruptions: Earthquakes, Floods, car accidents, everyday mishaps; a platform that prepares and alerts, giving everyone much-needed peace of mind. Local, daily readiness & resilience. Everything you need for just in case.

harbor reimagined readiness for life's uncertain moments.

Harbor

Harbor is an integrated online and offline system of readiness. Readiness for what? All of life's disruptions: Earthquakes, Floods, car accidents, everyday mishaps; a platform that prepares and alerts, giving everyone much-needed peace of mind. Local, daily readiness & resilience. Everything you need for just in case.

harbor reimagined readiness for life's uncertain moments.

Defining Moment

Readiness is a "need to have" market perceived by many as "nice to have." We were going to change that. Harbor would appeal to families who want to feel smart in taking steps to protect their loved ones– "just in case.”

Solution

We set out to create the world's first loved "readiness & resilience" company by establishing a friendly and optimistic brand, engaging technology platform, and helpful products/services.

Defining Moment

Readiness is a "need to have" market perceived by many as "nice to have." We were going to change that. Harbor would appeal to families who want to feel smart in taking steps to protect their loved ones– "just in case.”

Solution

We set out to create the world's first loved "readiness & resilience" company by establishing a friendly and optimistic brand, engaging technology platform, and helpful products/services.

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The details

Together with Harbor CEO, Dan Kessler, and in partnership with creative agency Union, we developed the harbor brand and product. Alongside the harbor team, Creature evolved the brand, product, and go-to-market and provided corporate and business strategy. The proposed harbor strategy was to focus on scaling technology - the preparedness plan first, optimizing towards user engagement, and layering on physical products and readiness services.

And, after only a short time in market, harbor caught the attention of the number one mobile safety app, Citizen. harbor was acquired by Citizen in Q1 of 2022 for an undisclosed amount.

The details

Together with Harbor CEO, Dan Kessler, and in partnership with creative agency Union, we developed the harbor brand and product. Alongside the harbor team, Creature evolved the brand, product, and go-to-market and provided corporate and business strategy. The proposed harbor strategy was to focus on scaling technology - the preparedness plan first, optimizing towards user engagement, and layering on physical products and readiness services.

And, after only a short time in market, harbor caught the attention of the number one mobile safety app, Citizen. harbor was acquired by Citizen in Q1 of 2022 for an undisclosed amount.

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"Working with Creature I found partners, mentors, and resources that made the journey not just easier, but faster and more impactful."

Dan Kessler - Former CEO, harbor

"Working with Creature I found partners, mentors, and resources that made the journey not just easier, but faster and more impactful."

Dan Kessler - Former CEO, harbor

OTHER RECENT WORK

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