DEFINING MOMENT
Up to 25% of children in the U.S. have a diagnosable mental health disorder and nearly 80% of children who need care do not receive it from a specialized behavioral health provider.
Handspring is on a mission to provide quality behavioral health care that is more accessible, available, and affordable. But, mental healthcare can be scary and hard to talk about. Creature was tasked with building a brand and designing a care center that children would enjoy.
SOLUTION
Meet Handspring - an evidence-based behavioral health center that provides essential treatment for all children and lifelong skills that empower their success. Creature led the brand strategy, naming, identity development and graphic toolkits for this fast growing behavioral health service.