DroneUp was born out of a vision to make autonomous flight good for people, good for business, and good for the world.
Their vision is to expand access to autonomous flight technologies for safer, cleaner, and more efficient communities.
The DroneUp marketing team came to us frustrated with the lack of flexibility (and therefore efficiency) within their brand identity.
Their value propositions weren’t clear and their creative felt out of date - preventing lead acquisition at scale.
We developed a refreshed brand for DroneUp and tested our way to ad creative that converts. We've since expanded into supporting full service marketing, strategy and XD.
We started at the foundation - developing a new brand strategy that spoke to the future vision of the company, with bold, tailored value propositions for their business and consumer end customers.
Inspired by the DroneUp tagline 'The path forward is up,' we set out to embody their mission through an elevated, light, and airy visual identity. Additionally, we aimed to empower the DroneUp team to efficiently generate consistent, high-quality content at scale through a system of replicable tools, templates, and assets.
Collaborating closely with DroneUp, Creature refined the brand strategy—sharpening the value proposition, reasons to believe, pillars, and personality. With the refreshed identity in place, we redesigned key marketing materials and launched omni‑channel campaigns tailored to each audience, driving record‑low MQLs and delivering impactful, results‑driven creative.
