Denim started with a simple question: how could employers better motivate, retain, and reward the deskless workforce?
Creature and 25madison helped turn that business challenge into a new company, product, and experience designed around the needs of frontline workers.
The hourly workforce in the US is facing unprecedented labor shortages, resulting in productivity declines among industry workers. This issue has been largely ignored by big tech. That’s where Denim comes in.
25madison and Creature recognized that the best bet to solve this labor crisis was to invest in worker experience. The thesis being that employees that feel valued and can connect their daily activities to their company's performance are more likely to stick around, increase team morale, and deliver quality work.
So we set out to help employers be the companies that great workers want to work for. We created the employee incentive application that motivates high performance.
Denim rewards employees for the behaviors that matter — from attendance to performance — with incentives they actually value, while helping employers improve engagement and reduce turnover.
Creature set out to create a brand, name, identity, product and go-to-market for this new, early stage company focused on helping companies attract and retain their deskless workforces.
Together, we developed the product and technology that improves communications, increases goal transparency, builds employee culture, and provides recognition.
